James Carpenter


Analog Slow Tools: Art Direction, Branding, Visual Identity, Print Production, Product Design, Photography & Lettering, Spring 2016

Developed and branded a product that is meant to get away from technology. This product is meant to slow you down and create a relationship back to analog tools that will help you reach maximum creative potential.

This entire branding system includes personal visual language, imagery, typeface, as well as communicative techniques. The final products are a brand identity book, website, packaging, and the books themselves. Since this product is meant to get you away from technology we used a variety of analog techniques that all stemmed from pen and paper. Screen printed packaging and line of products as well as hand stitched bindings. There is also variations of books that were chosen depending on the situation at hand.