James Carpenter

UMassD Votes

UMassD Votes: Branding & Poster Design, Fall 2016

Created an identity and posters for a campaign at the University of Massachusetts Dartmouth to get hopeful students out and vote. 

The logo that was developed has typography that is reflective of the architecture of the school with a muted patriotic color palette. The brutalist architecture at the university is beautiful and has built a giant character for the school. By acknowledging the craftsmanship developed by Paul Rudolph and patriotism of the United States I have created a system that works unified throughout posters, pins, and stickers.

Posters were developed to get students excited about voting in the upcoming election while also reminding them how, where, and when to register to vote by. Another was developed for the debates being viewed on campus.